Unilever were looking to improve their global sales capability and reduce attrition risk. They needed a new initiative to train and build knowledge in the field. Their fragmented workforce operated with limited ‘text book’ resources and little or no internet communication.

Workforce education is critical to Unilever's success and became increasingly difficult with the high degree of employee turnover and knowledge fade. They needed training content to be engaging, accessible and memorable. 27partners partnered with Accenture to create Unilever Field Sales App (UFSA,) a channel to train and educate their workforce of predominantly contractors in the field.

Our clients were starting to see a disconnected workforce and a cumbersome annual feedback review cycle. There was poor connection between management and team members. This was particularly apparent in global teams that were not co-located.

With slow and underdeveloped feedback, entire workforces were unable to get the proper reviews, opportunities and feedback they needed to develop. Our client saw a growing attrition risk and an opportunity to be market leaders within the industry.

27listen was created to revolutionise the way companies communicate, develop and review its people.

Corporate communication updates were too infrequent, too long and lacked inspiration. Employees needed an engaging platform to strengthen connections with their peer network and the wider employee community, especially through periods of business change.

The solution needed to be easily accessible and have the ability for employees to post their own content, forward or share information with their team and delve deeper into interesting topics.